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Modernizing E-Commerce: Freshpair's Migration to Shopify

Modernizing E-Commerce: Freshpair's Migration to Shopify

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Modernizing E-Commerce: Freshpair's Migration to Shopify

How Montrose helped with the E-Commerce migration

We migrated Freshpair’s online shop from a custom PHP web application to Shopify, ensuring real-time synchronization and seamless product management. Overcoming Shopify's product variant limitations, we implemented an automatic product splitting algorithm, enabling a smooth transition with minimal downtime.

Project team

3 Developers

3 Developers

1 QA Tester

1 QA Tester

1 Project Manager

1 Project Manager

Tech stack

PHP

PHP

MySQL

MySQL

Shopify

Shopify

Region

United States of America

timeline

2016

scope

About Freshpair

Freshpair is a prominent online retailer specializing in men’s underwear and women’s intimate apparel. The company’s journey began in 2000 from a one-bedroom apartment, where it initially offered a unique underwear delivery service to students at the University of Maryland. Through dedication and innovative strategies, Freshpair quickly expanded its reach and evolved into a leading online destination for intimate apparel, setting new standards in the industry.

client picture

100+

best brands

in the store's offer

Hot 100 list

Freshpair made the Hot 100 list

by Internet Retailer

86

countries Freshpair

ships to

The Challenge
Shopify is an exceptional platform that enables users to establish an online store within days, in contrast to custom-built websites, which can take months to develop and may incur costs of several hundred thousand dollars. The primary advantage of Shopify is its simplicity.
Despite its ease of use, Shopify has notable limitations. It restricts products to 99 variants. This limit, quickly exceeded by the variety in clothing sizes and colors, is often unacceptable for many sellers.
Our goal was to develop a solution to manage the product variant limit and ensure continuous synchronization between the legacy system and Shopify during the transition period.

Implementation process

Data Preparation and Migration

Data Preparation and Migration

We began by reorganizing products by color and tagging them for easy migration. Historical data was then transferred from the legacy system to Shopify.
Real-Time Synchronization

Real-Time Synchronization

An automatic synchronization algorithm was implemented to keep both systems updated in real-time, allowing the legacy system to operate while the new Shopify site was developed and tested.
Final Switch and Testing

Final Switch and Testing

After thorough testing, we executed a seamless transition to Shopify with minimal downtime, ensuring the new site was fully operational and up-to-date.

Summary

The Freshpair migration project was delivered on time and within budget, achieving a highly successful outcome.

Before

The company used a custom PHP application for their online shop, which was cumbersome and hard to maintain.

After

Migrating to Shopify streamlined operations with real-time data synchronization and minimal downtime, improving efficiency and user experience.

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