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How Petzey increased user count drastically thanks to Montrose solutions

How Petzey increased user count drastically thanks to Montrose solutions

Health

E-commerce

How Petzey increased user count drastically thanks to Montrose solutions

About this project

The project aimed to help Petzey, a Texas-based startup in the veterinary industry, launch an app that enables pet owners to connect with licensed veterinarians for urgent consultations via video calls. The app needed optimizations to fix existing stability issues and support new features such as third-party vendor integrations and GroupCodes functionality for discounts.

Region

Texas, USA

Timeline

05.2023-05.2024

Project team

3 Developers

3 Developers

1 QA Tester

1 QA Tester

1 Project Manager

1 Project Manager

Tech stack

Kotlin

Kotlin

Swift

Swift

Java

Java

MariaDB

MariaDB

RabbitMQ

RabbitMQ

AWS EC2

AWS EC2

ECR

ECR

Codebuild

Codebuild

CodeArifact

CodeArifact

GitHub

GitHub

About Petzey

Petzey is a Texas-based startup transforming pet care through its telehealth platform. Their mobile app connects pet owners with licensed veterinary professionals for virtual consultations, offering 24/7 support for emergencies and routine advice. Focused on reducing stress for pets and their families, Petzey makes quality pet care accessible and convenient.

client picture

2018

establishment year

24/7

availability

$20

consultation cost

The challenge

App stability and optimization The app experienced frequent call disconnects due to poor optimization and stability, making it unusable.

Code complexity Overly complicated components like WebSocket communication over HTTP and Elasticsearch as a secondary data source were causing unnecessary operational overhead.

Feature gaps Critical features like communication with third-party vendors (e.g., Purina) and a GroupCodes functionality for discounts were missing.

Outdated design The app required a visual overhaul to enhance its appearance and usability.

The solution

Improved stability

Improved stability

Simplified the code by decommissioning problematic software components, which resolved operational overhead and boosted app reliability.

Third-party vendor integration

Third-party vendor integration

To enable seamless integration with third-party vendors, the Web APIs were thoroughly studied and tested, data formats were standardized for compatibility, and a React-based Web UI was created to visualize the data prior to submission.

GroupCodes feature

GroupCodes feature

Designed and implemented a workflow to integrate GroupCodes, enabling discounts to be applied during call payments.

Visual redesign

Visual redesign

Modernized the app's interface to improve user experience and align it with current design standards.

Summary

Before

  • The app experienced stability issues, including frequent call disconnects.
  • Some features like communication with third-party vendors were absent.
  • User interface design was outdated.

After

  • App stability significantly improved by refactoring critical components and eliminating unnecessary operational overhead.
  • Third-party vendor integrations were added, along with a React-based Web UI for data visualization.
  • The app underwent a visual redesign for improved user experience and modern aesthetics.

Active users diagram

From May 2023 to May 2024, our platform grew from under 5,000 to over 15,000 daily active users, reaching an incredible peak in April 2024

Active users diagram
Project Manager
The project's success came from simplifying complex systems. By improving app stability and introducing new features, we transformed Petzey into a reliable telehealth solution while building a foundation for future growth.
Marek Krzynówek
Project Manager
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