How Petzey increased user count drastically thanks to Montrose solutions
Health
E-commerce
About this project
The project aimed to help Petzey, a Texas-based startup in the veterinary industry, launch an app that enables pet owners to connect with licensed veterinarians for urgent consultations via video calls. The app needed optimizations to fix existing stability issues and support new features such as third-party vendor integrations and GroupCodes functionality for discounts.
Region
Texas, USA
Timeline
05.2023-05.2024
scope
Region
Texas, USA
Timeline
05.2023-05.2024
Project team
3 Developers
1 QA Tester
1 Project Manager
Tech stack
Kotlin
Swift
Java
MariaDB
RabbitMQ
AWS EC2
ECR
Codebuild
CodeArifact
GitHub
About Petzey
Petzey is a Texas-based startup transforming pet care through its telehealth platform. Their mobile app connects pet owners with licensed veterinary professionals for virtual consultations, offering 24/7 support for emergencies and routine advice. Focused on reducing stress for pets and their families, Petzey makes quality pet care accessible and convenient.
2018
establishment year
24/7
availability
$20
consultation cost
App stability and optimization The app experienced frequent call disconnects due to poor optimization and stability, making it unusable.
Code complexity Overly complicated components like WebSocket communication over HTTP and Elasticsearch as a secondary data source were causing unnecessary operational overhead.
Feature gaps Critical features like communication with third-party vendors (e.g., Purina) and a GroupCodes functionality for discounts were missing.
Outdated design The app required a visual overhaul to enhance its appearance and usability.
The solution
Improved stability
Simplified the code by decommissioning problematic software components, which resolved operational overhead and boosted app reliability.
Third-party vendor integration
To enable seamless integration with third-party vendors, the Web APIs were thoroughly studied and tested, data formats were standardized for compatibility, and a React-based Web UI was created to visualize the data prior to submission.
GroupCodes feature
Designed and implemented a workflow to integrate GroupCodes, enabling discounts to be applied during call payments.
Visual redesign
Modernized the app's interface to improve user experience and align it with current design standards.
Summary
Before
- The app experienced stability issues, including frequent call disconnects.
- Some features like communication with third-party vendors were absent.
- User interface design was outdated.
After
- App stability significantly improved by refactoring critical components and eliminating unnecessary operational overhead.
- Third-party vendor integrations were added, along with a React-based Web UI for data visualization.
- The app underwent a visual redesign for improved user experience and modern aesthetics.
Active users diagram
From May 2023 to May 2024, our platform grew from under 5,000 to over 15,000 daily active users, reaching an incredible peak in April 2024
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