What We Did
We conducted a review with Erin, learning her expectations, along with gaining awareness of the users, their needs, and what she wanted to promote. This was carried out with a brief and teleconference meetings. The purpose, goal, and best practices of the charity organisation was also vital. We learnt that they wanted an easily accessible website, which could be built on continuously, displaying a visual context of the Wellness Wishes message, and which would help to raise funds and promote their potential clients. The website is most important to the causes they represent, driving people towards wanting to contribute, and supporting those that are seeking to apply for funding. Users include individuals, corporate sponsors, partners, non-profits, and others that are seeking help and support.
The initial plan was to redesign and modernise the website, repair elements that were not working correctly, align all fonts, sizing, and colours, which will incorporate a style across the entire site, and place all this in a clear and informative architectural structure.
From the steps above, Montrose reviewed the tools available in Wix, and how to fully utilise them. Then wireframes and sketches were made, providing Wellness Wishes with our ideas, in which they were able to review and decide on the right look and style for them. Prototypes were built, which displayed a full concept based on the research and discovery phase. The prototypes included a style guide based on the current image, colour, and brand guidelines, along with having a template for all the pages, which was based on a simple and clear format, easy to use, header images, text outlines, and URL renaming. This included unification of colours, fonts, sizes, pictures, hover boxes and button states, a mobile version, a redesign of the menu structure, and complete rebuilding of certain pages. These were all reviewed and discussed with Erin, and Montrose design and project management team.